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Maintain brighter, stronger, softer lightened tones with Not Your Mother's Blonde Moment Tone & Repair Purple Conditioner. This dual action purple conditioner gently tones and maintains brass-free hair with pastel violet pigments while Bonding Technology repairs and strengthens. All you're left with is visibly vibrant, stronger hair on the regular.

Wash your way to brighter & stronger lightened toned locks with Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo. This dual action purple shampoo packs intense toning power with bond repairing benefits and added hydration to keep your lightened tones cooler & stronger.

Your curls work hard for you. So, give them a boost they’ll be grateful for with Not Your Mother’s Curl Talk Refreshing Curl Foam. This lightweight anti frizz styling foam redefines your curls, creating a flexible hold for a long-lasting shape that never hinders your hair’s natural movement.

Bring flat curls back to life with Curl Talk Root Lift Spray. The weightless formula and targeted application lets you add instant, visible volume at the root with a soft, lasting hold that never leaves crunch, residue or dryness, so your curls stay flexible as your roots rise.

Can you guess what’s firm, flexible and flake-free? It’s your curly hair, after styling with Not Your Mother’s Curl Talk Frizz Control Sculpting Gel. Now you can enjoy the best of both worlds: highly defined curls that still have their natural movement. It’s a beautiful thing.

Not Your Mother's Beach Babe Texturizing Sea Salt Spray creates tousled, textured beach waves with natural-looking separation, body, and a matte finish on wet or dry hair. Formulated with Dead Sea salt and kelp extract (Macrocystis Pyrifera) for texture and wave formation, plus sunflower seed extract for UV protection against daily sun damage. Lightweight, non-crunchy finish suitable for all hair types including fine, straight, wavy, and color-treated hair. Tropical vanilla coconut scent.

Let’s breathe some life into that hair. Your first step: Way to Grow Long & Strong  Shampoo. It’s a gentle shampoo that leaves your locks softer, shinier and feeling healthier.

Get stronger curls every time you style with Curl Talk Strengthening Oil’s lightweight, nourishing formula. It repairs stressed out curls to protect from breakage and frizz and scrunches out the crunch, adding definition, shine, and UV defense for healthier hair.

You’ll do a double take when you see the instant volume that Curl Talk Strengthening Volume Foam delivers to thin, fine curls. Its weightless texture leaves them fuller and bouncier—never stiff or crunchy—while biotins and rice protein build strength behind-the-scenes to reduce breakage over time.

Refresh hair instantly with Not Your Mother’s Clean Freak Tapioca Dry Shampoo. The aluminum-free formula delivers instant oil absorption for a refresh that will leave your locks feeling soft and clean as freshly washed with a warm sugar scent in a matter of minutes. No water necessary, no white residue, no powdery buildup and no time wasted—ever.

Beach Babe Dry Shampoo Powder effortlessly blends in to instantly absorb oil and add soft, touchable texture. It keeps absorbing oil after you apply too, for longer-lasting freshness. With no chalky residue and mess-free application, you’ll want this refresh to stay around.

Step into soft, tousled texture with Beach Babe Foam. Its ultra-light, no-salt added formula conditions as it styles, creating crunch-free, touchable waves with more shine and less frizz. And with UV defense and a light hold you can say goodbye to stiff styles and sun damage to hair.

Performance meets purity for zero compromises — only balanced, healthy hair with every condition. Naturals Ultimate Nutrition Conditioner is consciously formulated with 98% naturally derived ingredients to replenish hair on the daily. Fortified with an antioxidant-rich blend of Matcha Green Tea & Apple Blossom, this extra gentle formula restores hair with nutrient-rich moisture to help protect hair from daily aggressors. Plus, its lightweight moisture easily detangles to instantly soften, smooth, and enhance shine.

Performance meets purity for zero compromises — only balanced, healthy hair with every cleanse. Naturals Ultimate Nutrition Shampoo is consciously formulated with 98% naturally derived ingredients to rebalance hair on the daily. Fortified with an antioxidant-rich blend of Matcha Green Tea & Apple Blossom, this extra gentle formula removes impurities without stripping hair and infuses nutrient-rich moisture back into every strand for shiny, balanced, and healthy hair that’s protected against daily aggressors.

Refresh hair instantly with Not Your Mother’s Unscented Clean Freak Refreshing Dry Shampoo. The aluminum-free formula delivers instant oil absorption for a refresh that will leave your locks feeling soft and clean as freshly washed in a matter of minutes. No Fragrance, no water necessary, no white residue, no powdery buildup and no time wasted—ever.