Benefit Texture & Volume

Add instant, buildable texture to dry hair for lived-in waves that work their way from the sand to city streets. Not Your Mother’s Beach Babe Texturizing Dry Finish Spray has a lightweight hold to deliver long-lasting, effortless beachy definition with a matte—never crunchy or sticky—finish.

Get the lasting lift you've been looking for with Not Your Mother’s volumizing hairspray. Its maximum-hold and long-lasting humidity resistance make it the ultimate final touch for maintaining volume and style. It’s also fast-drying and flake free, so it does its job without ever getting in the way.

We’re turning up the volume—on your hair. Not Your Mother’s She’s a Tease® Volumizing Hairspray turns flat hair on its head by adding maximum lift for immediate impact. Add some extra oomph for a night out, or extend a recent blowout, either way, this hair volumizer brings body wherever it goes.

Set your hair’s style up for success with Not Your Mother’s medium-hold, Volumizing Mousse. As it adds instant body and shine from root to tip, this multi-tasking, weightless formula makes for touchable locks that are never sticky or crunchy while added heat protection means you can get straight to styling.

Bring flat curls back to life with Curl Talk Root Lift Spray. The weightless formula and targeted application lets you add instant, visible volume at the root with a soft, lasting hold that never leaves crunch, residue or dryness, so your curls stay flexible as your roots rise.

Not Your Mother's Beach Babe Texturizing Sea Salt Spray creates tousled, textured beach waves with natural-looking separation, body, and a matte finish on wet or dry hair. Formulated with Dead Sea salt and kelp extract (Macrocystis Pyrifera) for texture and wave formation, plus sunflower seed extract for UV protection against daily sun damage. Lightweight, non-crunchy finish suitable for all hair types including fine, straight, wavy, and color-treated hair. Tropical vanilla coconut scent.

Beach Babe Dry Shampoo Powder effortlessly blends in to instantly absorb oil and add soft, touchable texture. It keeps absorbing oil after you apply too, for longer-lasting freshness. With no chalky residue and mess-free application, you’ll want this refresh to stay around.

Step into soft, tousled texture with Beach Babe Foam. Its ultra-light, no-salt added formula conditions as it styles, creating crunch-free, touchable waves with more shine and less frizz. And with UV defense and a light hold you can say goodbye to stiff styles and sun damage to hair.

Have a hair-is-always-full perspective with aura boost Thickening Conditioner. The nourishing conditioner boosts volume and thickness for fine or thinning hair, without adding weight, as green tea extract, peptides, and magnesium help strengthen to reduce breakage for fuller, softer, stronger strands.

This lightweight, long-lasting lift gives root-to-tip volume and thickness for a fine-to-full hair transformation. Plump for Joy Thickening Hair Lifter Spray multi-tasks, adding softness, shine and heat protection–without weight or stickiness–to leave you with thicker, fuller hair.

More is more when it comes to the volume and strength that aura boost Thickening Shampoo delivers to stressed strands. The creamy lather gently cleanses and thickens hair, but never strips, as green tea extract, peptides, and magnesium help support stronger strands for full, soft, healthier looking locks with every wash.