Benefit Heat Protection

So many hair needs, so little time. With just a quick spritz of Not Your Mother’s All Eyes On Me™ 10-in-1 Hair Perfector you’ve already managed to control frizz, detangle, moisturize, and protect your hair from 450°F heat. Now you can simplify your routine without sacrificing what you need.

Get unlimited styles with a single hair styling cream. Not Your Mother’s 3-in-1 Styling Cream does it all as a blow dry primer, air dry cream and smoothing styler. This anti-frizz formula hydrates, smooths flyaways, and protects from heat and UV rays for softer, smoother, touchable hair no matter your style.

Effortlessly create slicked back styles with Not Your Mother’s 3-in-1 Hair Wax Stick. This hydrating, long-lasting, no-flake hair styling wax stick is formulated with skincare-inspired ingredients like Argan Oil, Squalane and Raspberry Oil for a formula that glides on to effortlessly tame flyaways, lock in style and provide UV hair protection.

All Eyes On Me All-Day Hold Hairspray is the 24-hour, humidity resistant max hold you need, with the flexibility and natural movement for the sleek fly-away free style you need. The non-aerosol, fast-drying, fine-mist formula is made with argan oil and squalane for a never stiff or crunchy, soft and shiny finish.

Styling is always smooth with All Eyes On Me Frizz Defense Hair Oil. From 72-hour frizz defense, to protection from 450°F heat, humidity, and UV exposure, this weightless, non-greasy oil leaves every style smoother, softer, shinier and healthier—whether you’re air-drying or heat-styling.

Not Your Mother’s All Eyes On Me® Glossy Shine + Protect Spray is your new go-to for the glossy blowout of your dreams. Infused with lightweight oils + shine boosting polymers, this multitasking mist helps smooth frizz and deliver instant shine, all while defending hair from heat up to 450°F.

Heat can’t kill your vibe. Not Your Mother’s 450-degree heat and UV protectant spray works on wet and dry hair to defend against damage from hot tools and the environment. It doesn’t matter if you’re starting a fresh style or reviving one because this lightweight, non-sticky heat protection spray has your hair covered.

This weightless, on-demand frizz fix shields hair from humidity to keep it smooth all day. All Eyes On Me Instant De-Frizz Spray is ultra-fine to instantly smooth and shine without weight. From final touches and touch-ups, to between washes, forgetting frizz has never been so easy.

Do you have high expectations for your conditioner? Good, because Not Your Mother’s Curl Talk Leave-In Conditioner is every curl girl’s dream. This wash day staple conditions, boosts your curl’s softness, makes combing through curls easy as ever, and protects from heat—all you have to do is spray.

Step into soft, tousled texture with Beach Babe Foam. Its ultra-light, no-salt added formula conditions as it styles, creating crunch-free, touchable waves with more shine and less frizz. And with UV defense and a light hold you can say goodbye to stiff styles and sun damage to hair.