Benefit

Effortlessly create slicked back styles with Not Your Mother’s 3-in-1 Hair Wax Stick. This hydrating, long-lasting, no-flake hair styling wax stick is formulated with skincare-inspired ingredients like Argan Oil, Squalane and Raspberry Oil for a formula that glides on to effortlessly tame flyaways, lock in style and provide UV hair protection.

More care for their hair and more time to spare with Not Your Mother’s 2-in-1 kids shampoo and conditioner. It gently cleanses to remove dirt and environmental pollutants from the scalp and hair, while delivering essential moisture to help unlock tangles and knots. The dermatologist-tested, tear-free formula is made with 98% naturally derived ingredients.

Quench your curls your way with this conditioner that seals in moisture, tames frizz and restores elasticity. Whether you use Curl Talk 3-in-1 Conditioner as a leave-in, rinse out or co-wash, your curls will be hydrated and more defined.

So many hair needs, so little time. With just a quick spritz of Not Your Mother’s All Eyes On Me™ 10-in-1 Hair Perfector you’ve already managed to control frizz, detangle, moisturize, and protect your hair from 450°F heat. Now you can simplify your routine without sacrificing what you need.

It’s less ouch and more wow with Not Your Mother’s KIDS 3-in-1 detangler spray that effortlessly detangles, conditions and tames frizz for silkier, smoother and happier hair. This dermatologist tested , tear-free formula is made with 98% naturally derived ingredients for a gentle experience that delivers real results.

Battling oily roots AND frizz in between wash days? Meet the ultimate style-saver for an instant root-to-tip refresh. Not Your Mothers Clean Freak 3-in-1 Dry Shampoo uses natural rice starches to absorb oil, and squalane and hyaluronic acid to condition for cleaner, smoother hair in one go.

Get unlimited styles with a single hair styling cream. Not Your Mother’s 3-in-1 Styling Cream does it all as a blow dry primer, air dry cream and smoothing styler. This anti-frizz formula hydrates, smooths flyaways, and protects from heat and UV rays for softer, smoother, touchable hair no matter your style.

Is that you curls? Not Your Mother’s Curl Talk Activating Mousse is every curl girl’s go-to for achieving that perfect balance of having defined curls with a light and touchable hold. Plus, this hair mousse provides long lasting protection against humidity will have your curly hair thriving in any environment you put them in.

Clean Freak Advanced Dry Shampoo is the refresh that keeps up. Made for oily, unbalanced scalps, it instantly absorbs excess oil while helping rebalance scalp oil over time. With rice starch, mineral clay, bamboo silica, and microalgae, it leaves hair soft and clean with no white cast or buildup. Finished with a peach-sandalwood scent for a just-washed vibe that lasts.

All Eyes On Me All-Day Hold Hairspray is the 24-hour, humidity resistant max hold you need, with the flexibility and natural movement for the sleek fly-away free style you need. The non-aerosol, fast-drying, fine-mist formula is made with argan oil and squalane for a never stiff or crunchy, soft and shiny finish.

For looks that look like you have-it-all-together: aura boost Anti-Frizz Conditioner. Both hydrating and nourishing, it smooths stressed strands without added weight as it helps strengthen to reduce breakage. The only thing more comforting than softer, shinier hair is its coconut pistachio scent.

From sleek looks to smooth days, aura boost Anti-Frizz Shampoo keeps it all under control. It helps to tame frizz and flyaways as its fortifying complex brings moisture into balance and helps strengthen strands to reduce breakage for softer, healthier hair with a comforting coconut pistachio scent.

Enhance the health of your curls with Not Your Mother’s Curl Talk Bond Building Conditioner, a silicone-free conditioner that gives you deep hydration and moisture retention while delivering bond repair power for less breakage, fewer split ends, and controlled frizz. You know what that means: curls with more definition, shine and strength.

The leave-in that locks-in essential moisture and strength for damaged curls. Curl Talk Bond Building Leave-In Treatment is a lightweight spray that controls frizz up to 48 hours and helps build strength over time to protect against breakage, leaving curls soft on the outside and strong on the inside.

Your curls are about to make their comeback with Not Your Mother’s Curl Talk Bond Building Mask, a long-lasting, silicone-free hair mask that helps to deliver even damaged curls to their most vibrant state. It seals in essential moisture to add strength and defend against breakage so you can see, and feel, visibly shinier, softer, healthier curls.