Category Treatments

So many hair needs, so little time. With just a quick spritz of Not Your Mother’s All Eyes On Me™ 10-in-1 Hair Perfector you’ve already managed to control frizz, detangle, moisturize, and protect your hair from 450°F heat. Now you can simplify your routine without sacrificing what you need.

It’s less ouch and more wow with Not Your Mother’s KIDS 3-in-1 detangler spray that effortlessly detangles, conditions and tames frizz for silkier, smoother and happier hair. This dermatologist tested , tear-free formula is made with 98% naturally derived ingredients for a gentle experience that delivers real results.

The leave-in that locks-in essential moisture and strength for damaged curls. Curl Talk Bond Building Leave-In Treatment is a lightweight spray that controls frizz up to 48 hours and helps build strength over time to protect against breakage, leaving curls soft on the outside and strong on the inside.

Your curls are about to make their comeback with Not Your Mother’s Curl Talk Bond Building Mask, a long-lasting, silicone-free hair mask that helps to deliver even damaged curls to their most vibrant state. It seals in essential moisture to add strength and defend against breakage so you can see, and feel, visibly shinier, softer, healthier curls.

Not Your Mother’s Curl Talk® Hydration Mask is like a hydration vacation for super parched strands. Powered by rice amino acids and a superfood oil blend, this hydrating mask melts into hair to deliver targeted moisture without added weight for soft, bouncy, and defined curls in a matter of minutes.

Make curls so easy to comb through with Not Your Mother’s KIDS Curly Care Detangler Spray. It hydrates and keeps frizz at bay for curls that are shinier and smoother, with a dermatology-tested, tear-free formula made just for kids. Tear-free curl care? You got it.

Styling is always smooth with All Eyes On Me Frizz Defense Hair Oil. From 72-hour frizz defense, to protection from 450°F heat, humidity, and UV exposure, this weightless, non-greasy oil leaves every style smoother, softer, shinier and healthier—whether you’re air-drying or heat-styling.

Not Your Mother’s All Eyes On® Me In-Shower Gloss is your new must-dew for glossy, silky-soft strands that shine. Crafted for all hair types, this paraben-free formula helps glossify hair and smooth split ends with a soft, lightweight finish. So get ready: Your hair’s glassy glow-up starts now.

Do you have high expectations for your conditioner? Good, because Not Your Mother’s Curl Talk Leave-In Conditioner is every curl girl’s dream. This wash day staple conditions, boosts your curl’s softness, makes combing through curls easy as ever, and protects from heat—all you have to do is spray.

Goodbye tangles, so long fragrance. Kids Daily Care Moisturizing Fragrance-Free Detangler’s tear-free, aloe vera formula effortlessly detangles for a painless way to softer, shinier, silkier, easier-to-comb-through hair. This fragrance-free clean was designed for extra-gentle kid care.

Not Your Mother’s Curl Talk® Overnight Sleep Serum delivers the beauty sleep your strands deserve. Powered by our curl repair complex, this serum helps tame frizz, seal split ends, and lock in moisture for soft, defined curls. Just apply, sleep, and wake up with the hydrated hair of your dreams.

Maintain brighter, stronger, softer lightened tones with Not Your Mother's Blonde Moment Tone & Repair Purple Conditioner. This dual action purple conditioner gently tones and maintains brass-free hair with pastel violet pigments while Bonding Technology repairs and strengthens. All you're left with is visibly vibrant, stronger hair on the regular.

Wash your way to brighter & stronger lightened toned locks with Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo. This dual action purple shampoo packs intense toning power with bond repairing benefits and added hydration to keep your lightened tones cooler & stronger.