Benefit Strengthen & Repair

It’s less ouch and more wow with Not Your Mother’s KIDS 3-in-1 detangler spray that effortlessly detangles, conditions and tames frizz for silkier, smoother and happier hair. This dermatologist tested , tear-free formula is made with 98% naturally derived ingredients for a gentle experience that delivers real results.

The leave-in that locks-in essential moisture and strength for damaged curls. Curl Talk Bond Building Leave-In Treatment is a lightweight spray that controls frizz up to 48 hours and helps build strength over time to protect against breakage, leaving curls soft on the outside and strong on the inside.

Hello, healthy hair. Not Your Mother’s Way to Grow Long & Strong Conditioner moisturizes and hydrates from root to tip without ever weighing it down. Plus, it helps to combat unwanted frizz for locks that look and feel smoother.

Styling is always smooth with All Eyes On Me Frizz Defense Hair Oil. From 72-hour frizz defense, to protection from 450°F heat, humidity, and UV exposure, this weightless, non-greasy oil leaves every style smoother, softer, shinier and healthier—whether you’re air-drying or heat-styling.

Strong is the new healthy. Not Your Mother’s Way to Grow Long & Strong Leave-In Conditioner leaves hair stronger with less breakage and is a master at detangling.

Moisturize their little locks with gentle, scent-free suds. Kids Daily Care Moisturizing Fragrance-Free Shampoo is a tear-free formula made with aloe vera, so it never strips as it deeply cleanses to leave hair softer and shinier. This fragrance-free shampoo was designed for extra-gentle kid care.

It’s stronger days ahead for stressed strands with aura boost Restore Conditioner. It helps nourish, softens, and eases styling without added weight, while amino acids, peptides, and magnesium help reinforce the hair fiber to reduce breakage and restore strength. You’re more resilient with every rebuild.

Come back with stronger, healthier hair after washing with aura boost Restore Shampoo. The gentle, non-stripping cleanse is powered by amino acids, peptides, and magnesium to reinforce hair fibers, so breakage-prone, damaged hair can get a refresh and a reset back to softer, more resilient strands.

Let’s breathe some life into that hair. Your first step: Way to Grow Long & Strong  Shampoo. It’s a gentle shampoo that leaves your locks softer, shinier and feeling healthier.

Get stronger curls every time you style with Curl Talk Strengthening Oil’s lightweight, nourishing formula. It repairs stressed out curls to protect from breakage and frizz and scrunches out the crunch, adding definition, shine, and UV defense for healthier hair.

Have a hair-is-always-full perspective with aura boost Thickening Conditioner. The nourishing conditioner boosts volume and thickness for fine or thinning hair, without adding weight, as green tea extract, peptides, and magnesium help strengthen to reduce breakage for fuller, softer, stronger strands.

More is more when it comes to the volume and strength that aura boost Thickening Shampoo delivers to stressed strands. The creamy lather gently cleanses and thickens hair, but never strips, as green tea extract, peptides, and magnesium help support stronger strands for full, soft, healthier looking locks with every wash.