Benefit Moisture

Dry, frizzy curls, drink up. Curl Talk Frizz Control Moisturizing Lotion is light enough to penetrate the hair’s cuticle and rich enough to meet all your moisture needs. Control frizz, fight humidity, and seal split ends without the weight or grease so you can swap frizz for soft, defined curls.

Styling is always smooth with All Eyes On Me Frizz Defense Hair Oil. From 72-hour frizz defense, to protection from 450°F heat, humidity, and UV exposure, this weightless, non-greasy oil leaves every style smoother, softer, shinier and healthier—whether you’re air-drying or heat-styling.

Look and feel alive with aura boost Hydrate Conditioner’s fortifying complex of aloe, peptides, and magnesium that smooths and hydrates, while strengthening to reduce breakage. All of the nourishment, none of the build up, and a grounding apple wood scent gives your hair and energy a healthy glow up.

Lean on aura boost Hydrate Shampoo for the softness and strength you and your hair deserve. The nourishing, non-stripping cleanse releases what you don’t need to invite in what you do for softer, smoother, stronger hair supported by aloe, peptides and magnesium, with a grounding apple wood scent. 

Not Your Mother’s Curl Talk® Hydrating Oil is here to take your curls from frizzy to silky, instantly. Formulated with rice bran and jojoba oils, this non-greasy formula instantly hydrates dry curls and helps tame frizz for soft, healthy-looking hair that shines. Permission to smooth, granted. 

Do you have high expectations for your conditioner? Good, because Not Your Mother’s Curl Talk Leave-In Conditioner is every curl girl’s dream. This wash day staple conditions, boosts your curl’s softness, makes combing through curls easy as ever, and protects from heat—all you have to do is spray.

Give their curls a boost of hydration with Not Your Mother’s KIDS Curly Care Moisturizing Conditioner, a gentle, tear-free formula that delivers lightweight hydration while enhancing and defining the natural shape of curls. They’ll look forward to wash days, you’ll look forward to bouncier, healthier hair.

Free of fragrance and full of moisture, Kids Daily Care Moisturizing Fragrance-Free Conditioner has a tear-free formula made with aloe vera to seal in moisture, soften and detangle for silkier hair that’s easier to manage. This fragrance-free conditioner was designed for extra-gentle kid care.

Goodbye tangles, so long fragrance. Kids Daily Care Moisturizing Fragrance-Free Detangler’s tear-free, aloe vera formula effortlessly detangles for a painless way to softer, shinier, silkier, easier-to-comb-through hair. This fragrance-free clean was designed for extra-gentle kid care.

Moisturize their little locks with gentle, scent-free suds. Kids Daily Care Moisturizing Fragrance-Free Shampoo is a tear-free formula made with aloe vera, so it never strips as it deeply cleanses to leave hair softer and shinier. This fragrance-free shampoo was designed for extra-gentle kid care.

Make wash days worry-free with Not Your Mother’s KIDS Curly Care Moisturizing Shampoo. The gentle, tear-free formula is created for kids, working to cleanse and refresh without stripping hair of moisture, leaving behind shinier, more manageable curls.

Not Your Mother’s Curl Talk® Overnight Sleep Serum delivers the beauty sleep your strands deserve. Powered by our curl repair complex, this serum helps tame frizz, seal split ends, and lock in moisture for soft, defined curls. Just apply, sleep, and wake up with the hydrated hair of your dreams.

Performance meets purity for zero compromises — only restored strands after every condition. Naturals Protect & Nourish Conditioner is consciously formulated with 98% naturally derived ingredients to bring dry, damaged hair back from the brink. Infused with a restorative blend of Royal Honey & Kalahari Melon, this extra gentle formula delivers moisture-binding hydration to revive dry or damaged locks, helping to protect against future breakage.

Performance meets purity for zero compromises — only restored strands after every cleanse. Naturals Protect & Nourish Shampoo is consciously formulated with 98% naturally derived ingredients to bring dry, damaged hair back from the brink. Infused with a restorative blend of Royal Honey & Kalahari Melon, this extra gentle formula locks in moisture while cleansing to revive dry, damaged strands, help protect from future breakage, and deliver an instant shine.

Get stronger curls every time you style with Curl Talk Strengthening Oil’s lightweight, nourishing formula. It repairs stressed out curls to protect from breakage and frizz and scrunches out the crunch, adding definition, shine, and UV defense for healthier hair.