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Clean Freak Advanced Dry Shampoo is the refresh that keeps up. Made for oily, unbalanced scalps, it instantly absorbs excess oil while helping rebalance scalp oil over time. With rice starch, mineral clay, bamboo silica, and microalgae, it leaves hair soft and clean with no white cast or buildup. Finished with a peach-sandalwood scent for a just-washed vibe that lasts.

All Eyes On Me All-Day Hold Hairspray is the 24-hour, humidity resistant max hold you need, with the flexibility and natural movement for the sleek fly-away free style you need. The non-aerosol, fast-drying, fine-mist formula is made with argan oil and squalane for a never stiff or crunchy, soft and shiny finish.

For looks that look like you have-it-all-together: aura boost Anti-Frizz Conditioner. Both hydrating and nourishing, it smooths stressed strands without added weight as it helps strengthen to reduce breakage. The only thing more comforting than softer, shinier hair is its coconut pistachio scent.

From sleek looks to smooth days, aura boost Anti-Frizz Shampoo keeps it all under control. It helps to tame frizz and flyaways as its fortifying complex brings moisture into balance and helps strengthen strands to reduce breakage for softer, healthier hair with a comforting coconut pistachio scent.

The leave-in that locks-in essential moisture and strength for damaged curls. Curl Talk Bond Building Leave-In Treatment is a lightweight spray that controls frizz up to 48 hours and helps build strength over time to protect against breakage, leaving curls soft on the outside and strong on the inside.

Not Your Mother’s Curl Talk® Clean Slate Daily Conditioner is Step #2 of your curl reset. This silicone-free, paraben-free formula helps detangle, define, and hydrate your hair with a soft, lightweight finish. The result? Soft, silky, bouncy curls that are up for anything. 

Not Your Mother’s Curl Talk® Clean Slate Daily Shampoo is hard on buildup but soft on your strands. Its sulfate surfactant-free, silicone-free formula gently washes away product buildup, minerals from hard water, and impurities without stripping hair for fresh, reset curls that are full of life. 

Embrace your dark side with Not Your Mother’s Clean Freak Dark Hair Dry Shampoo. The aluminum-free dry shampoo extends your style by instantly absorbing excess oil for that freshly washed look and feel, while its hint of color complements dark hair tones so it blends in effortlessly.

Not Your Mother’s Curl Talk® Hydration Mask is like a hydration vacation for super parched strands. Powered by rice amino acids and a superfood oil blend, this hydrating mask melts into hair to deliver targeted moisture without added weight for soft, bouncy, and defined curls in a matter of minutes.

Styling is always smooth with All Eyes On Me Frizz Defense Hair Oil. From 72-hour frizz defense, to protection from 450°F heat, humidity, and UV exposure, this weightless, non-greasy oil leaves every style smoother, softer, shinier and healthier—whether you’re air-drying or heat-styling.

Not Your Mother’s All Eyes On Me® Glossy Shine + Protect Spray is your new go-to for the glossy blowout of your dreams. Infused with lightweight oils + shine boosting polymers, this multitasking mist helps smooth frizz and deliver instant shine, all while defending hair from heat up to 450°F.

Look and feel alive with aura boost Hydrate Conditioner’s fortifying complex of aloe, peptides, and magnesium that smooths and hydrates, while strengthening to reduce breakage. All of the nourishment, none of the build up, and a grounding apple wood scent gives your hair and energy a healthy glow up.

Lean on aura boost Hydrate Shampoo for the softness and strength you and your hair deserve. The nourishing, non-stripping cleanse releases what you don’t need to invite in what you do for softer, smoother, stronger hair supported by aloe, peptides and magnesium, with a grounding apple wood scent. 

Not Your Mother’s Curl Talk® Hydrating Oil is here to take your curls from frizzy to silky, instantly. Formulated with rice bran and jojoba oils, this non-greasy formula instantly hydrates dry curls and helps tame frizz for soft, healthy-looking hair that shines. Permission to smooth, granted. 

Not Your Mother’s All Eyes On® Me In-Shower Gloss is your new must-dew for glossy, silky-soft strands that shine. Crafted for all hair types, this paraben-free formula helps glossify hair and smooth split ends with a soft, lightweight finish. So get ready: Your hair’s glassy glow-up starts now.