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Not Your Mother’s Curl Talk® Clean Slate Daily Shampoo is hard on buildup but soft on your strands. Its sulfate surfactant-free, silicone-free formula gently washes away product buildup, minerals from hard water, and impurities without stripping hair for fresh, reset curls that are full of life. 

Hello, healthy hair. Not Your Mother’s Way to Grow Long & Strong Conditioner moisturizes and hydrates from root to tip without ever weighing it down. Plus, it helps to combat unwanted frizz for locks that look and feel smoother.

Come for the gentle cleanse, stay for the bounce and definition with Curl Talk Curl Care Shampoo. This shampoo never strips and always hydrates  leaving your curls softer and more defined with every wash.

Performance meets purity for zero compromises — only defined curls with every cleanse. Naturals Curl Defining Tahitian Gardenia & Mango Butter Shampoo is consciously formulated with 98% naturally derived ingredients to gently cleanse while enhancing curls and taming frizz with a rich lather.

Embrace your dark side with Not Your Mother’s Clean Freak Dark Hair Dry Shampoo. The aluminum-free dry shampoo extends your style by instantly absorbing excess oil for that freshly washed look and feel, while its hint of color complements dark hair tones so it blends in effortlessly.

This tinted, non-aerosol dry shampoo effortlessly blends into any shade of dark hair to instantly absorb oil for a refresh that leaves locks soft and clean. Clean Freak Dark Dry Shampoo Powder keeps absorbing oil after you apply too, for even longer-lasting freshness.

Not Your Mother’s Curl Talk® Hydration Mask is like a hydration vacation for super parched strands. Powered by rice amino acids and a superfood oil blend, this hydrating mask melts into hair to deliver targeted moisture without added weight for soft, bouncy, and defined curls in a matter of minutes.

Not Your Mother's Curl Talk Defining Cream is a lightweight styling cream formulated with the Rice Curl Complex, a blend of rice extract, keratin amino acids, and enzymes, that maximizes curl definition, seals in moisture, and controls frizz for all curl types from 2A to 4C. It contains protein and delivers a citrus-jasmine scent. Safe for natural and color-treated hair. Sulfate-free, silicone-free, paraben-free, drying alcohol-free.

Not Your Mother’s Kinky Moves™ Curl Defining Hair Cream works to bring out the beauty of your natural curls by instantly adding moisture and definition to reveal hair that’s at its best. We never mess with a good thing, we enhance it.

Curls that “wow”? Not Your Mother’s KIDS Curly Care Curl Defining Cream is made for just that. It’ll leave curls softer to the touch while fighting frizz and locking in moisture, with a gentle, tear-free formula created with kids in mind.

Curl definition you want in the easy, lightweight application you need. Curl Talk Defining Spray Gel defies logic by effortlessly building definition, adding volume, and controlling frizz without ever adding weight to waves and curls. Light on curls, strong on definition, big on bounce.

Make curls so easy to comb through with Not Your Mother’s KIDS Curly Care Detangler Spray. It hydrates and keeps frizz at bay for curls that are shinier and smoother, with a dermatology-tested, tear-free formula made just for kids. Tear-free curl care? You got it.

Add instant, buildable texture to dry hair for lived-in waves that work their way from the sand to city streets. Not Your Mother’s Beach Babe Texturizing Dry Finish Spray has a lightweight hold to deliver long-lasting, effortless beachy definition with a matte—never crunchy or sticky—finish.

Refresh hair instantly with Not Your Mother’s Beach Babe Dry Shampoo. The aluminum-free formula delivers instant oil absorption for that care-free, tousled look that will leave your locks feeling soft and clean as freshly washed with a toasted coconut scent in a matter of minutes. No water necessary, no white residue, no powdery buildup and no time wasted—ever.