Benefit

Add instant, buildable texture to dry hair for lived-in waves that work their way from the sand to city streets. Not Your Mother’s Beach Babe Texturizing Dry Finish Spray has a lightweight hold to deliver long-lasting, effortless beachy definition with a matte—never crunchy or sticky—finish.

Refresh hair instantly with Not Your Mother’s Beach Babe Dry Shampoo. The aluminum-free formula delivers instant oil absorption for that care-free, tousled look that will leave your locks feeling soft and clean as freshly washed with a toasted coconut scent in a matter of minutes. No water necessary, no white residue, no powdery buildup and no time wasted—ever.

Refresh hair instantly with Not Your Mother’s Plump for Joy Dry Shampoo. The aluminum-free formula delivers instant oil absorption for reviving lifeless locks leaving them feeling soft and clean as freshly washed with an orange mango scent in a matter of minutes. No water necessary, no white residue, no powdery buildup and no time wasted—ever.

Skip the wash and extend your style with this staple. Not Your Mother's Clean Freak Dry Shampoo Powder absorbs excess oil without leaving any visible residue, while the mess-free pump application leaves you with only instantly cleaner, softer hair.

Not Your Mother's Curl Talk Fragrance & Protein Free Activating Mousse is a lightweight curl mousse that delivers soft, touchable definition, shine, and all-day humidity frizz protection without added protein or fragrance. Safe for protein-sensitive hair and fragrance-sensitive scalps. Curly Girl Method approved. Works for all curl and wave types from 2A to 4C, including color-treated hair. Silicone-free, drying alcohol-free, paraben-free, dye-free. Unscented.

You asked, we answered with Not Your Mother’s Curl Talk Fragrance Free & Protein Free Defining Cream. Created for sensitive curls, this curl defining hair cream seals in moisture and controls frizz, while giving maximum definition to enhance your natural curls with a flake-free, flexible firm hold.

Not Your Mother's Curl Talk Fragrance & Protein Free Sculpting Gel is a firm-hold curl gel that sculpts and defines curls with a scunchable cast, dries firm for frizz control, then scrunch out the crunch for soft, touchable curls. Formulated with VP/VA Copolymer and PVP for long-lasting hold without flaking. Contains no fragrance, no protein, no silicones, and no drying alcohols. Curly Girl Method approved. Safe for all curl types (2A–4C), protein-sensitive hair, and color-treated hair. Unscented.

Dry, frizzy curls, drink up. Curl Talk Frizz Control Moisturizing Lotion is light enough to penetrate the hair’s cuticle and rich enough to meet all your moisture needs. Control frizz, fight humidity, and seal split ends without the weight or grease so you can swap frizz for soft, defined curls.

Styling is always smooth with All Eyes On Me Frizz Defense Hair Oil. From 72-hour frizz defense, to protection from 450°F heat, humidity, and UV exposure, this weightless, non-greasy oil leaves every style smoother, softer, shinier and healthier—whether you’re air-drying or heat-styling.

The Not Your Mother's moisture rich curl defining gel custard extends the length of your curls, while fighting frizz and adding shine for maximum definition and bounce. All of this in a long-lasting firm, flake-free hold.

Not Your Mother’s All Eyes On Me® Glossy Shine + Protect Spray is your new go-to for the glossy blowout of your dreams. Infused with lightweight oils + shine boosting polymers, this multitasking mist helps smooth frizz and deliver instant shine, all while defending hair from heat up to 450°F.

Get the lasting lift you've been looking for with Not Your Mother’s volumizing hairspray. Its maximum-hold and long-lasting humidity resistance make it the ultimate final touch for maintaining volume and style. It’s also fast-drying and flake free, so it does its job without ever getting in the way.

We’re turning up the volume—on your hair. Not Your Mother’s She’s a Tease® Volumizing Hairspray turns flat hair on its head by adding maximum lift for immediate impact. Add some extra oomph for a night out, or extend a recent blowout, either way, this hair volumizer brings body wherever it goes.

Heat can’t kill your vibe. Not Your Mother’s 450-degree heat and UV protectant spray works on wet and dry hair to defend against damage from hot tools and the environment. It doesn’t matter if you’re starting a fresh style or reviving one because this lightweight, non-sticky heat protection spray has your hair covered.

Look and feel alive with aura boost Hydrate Conditioner’s fortifying complex of aloe, peptides, and magnesium that smooths and hydrates, while strengthening to reduce breakage. All of the nourishment, none of the build up, and a grounding apple wood scent gives your hair and energy a healthy glow up.