Benefit

Lean on aura boost Hydrate Shampoo for the softness and strength you and your hair deserve. The nourishing, non-stripping cleanse releases what you don’t need to invite in what you do for softer, smoother, stronger hair supported by aloe, peptides and magnesium, with a grounding apple wood scent. 

Not Your Mother’s Curl Talk® Hydrating Oil is here to take your curls from frizzy to silky, instantly. Formulated with rice bran and jojoba oils, this non-greasy formula instantly hydrates dry curls and helps tame frizz for soft, healthy-looking hair that shines. Permission to smooth, granted. 

Not Your Mother’s All Eyes On® Me In-Shower Gloss is your new must-dew for glossy, silky-soft strands that shine. Crafted for all hair types, this paraben-free formula helps glossify hair and smooth split ends with a soft, lightweight finish. So get ready: Your hair’s glassy glow-up starts now.

This weightless, on-demand frizz fix shields hair from humidity to keep it smooth all day. All Eyes On Me Instant De-Frizz Spray is ultra-fine to instantly smooth and shine without weight. From final touches and touch-ups, to between washes, forgetting frizz has never been so easy.

Hit freeze on your favorite styles with an extra strong hold that hydrates and controls frizz for healthy definition that lasts. Curl Talk Lasting Definition Flash Freeze Gel will leave you with touchable, crunch-free curls that stay locked in all day long.

Do you have high expectations for your conditioner? Good, because Not Your Mother’s Curl Talk Leave-In Conditioner is every curl girl’s dream. This wash day staple conditions, boosts your curl’s softness, makes combing through curls easy as ever, and protects from heat—all you have to do is spray.

Strong is the new healthy. Not Your Mother’s Way to Grow Long & Strong Leave-In Conditioner leaves hair stronger with less breakage and is a master at detangling.

Whether you’re traveling, sampling, or staying stocked with back ups for your car or bag, our Curl Talk To-Go Mini Styling Kit is a styling savior with three travel-sized curl enhancing hair products from our most-loved collection: Frizz Control Sculpting Gel, Curl Activating Mousse, Curl Defining Cream.

Give their curls a boost of hydration with Not Your Mother’s KIDS Curly Care Moisturizing Conditioner, a gentle, tear-free formula that delivers lightweight hydration while enhancing and defining the natural shape of curls. They’ll look forward to wash days, you’ll look forward to bouncier, healthier hair.

Free of fragrance and full of moisture, Kids Daily Care Moisturizing Fragrance-Free Conditioner has a tear-free formula made with aloe vera to seal in moisture, soften and detangle for silkier hair that’s easier to manage. This fragrance-free conditioner was designed for extra-gentle kid care.

Goodbye tangles, so long fragrance. Kids Daily Care Moisturizing Fragrance-Free Detangler’s tear-free, aloe vera formula effortlessly detangles for a painless way to softer, shinier, silkier, easier-to-comb-through hair. This fragrance-free clean was designed for extra-gentle kid care.

Moisturize their little locks with gentle, scent-free suds. Kids Daily Care Moisturizing Fragrance-Free Shampoo is a tear-free formula made with aloe vera, so it never strips as it deeply cleanses to leave hair softer and shinier. This fragrance-free shampoo was designed for extra-gentle kid care.

Make wash days worry-free with Not Your Mother’s KIDS Curly Care Moisturizing Shampoo. The gentle, tear-free formula is created for kids, working to cleanse and refresh without stripping hair of moisture, leaving behind shinier, more manageable curls.

Set your hair’s style up for success with Not Your Mother’s medium-hold, Volumizing Mousse. As it adds instant body and shine from root to tip, this multi-tasking, weightless formula makes for touchable locks that are never sticky or crunchy while added heat protection means you can get straight to styling.

Skip the wash, and enjoy the refresh with Not Your Mother’s Clean Freak Refreshing Dry Shampoo. The aluminum-free formula delivers instant oil absorption for a refresh that will leave your locks feeling soft and clean as freshly washed with a citrus scent in a matter of minutes. No water necessary, no white residue, no powdery buildup and no time wasted—ever.