Best Sellers

So many hair needs, so little time. With just a quick spritz of Not Your Mother’s All Eyes On Me™ 10-in-1 Hair Perfector you’ve already managed to control frizz, detangle, moisturize, and protect your hair from 450°F heat. Now you can simplify your routine without sacrificing what you need.

More care for their hair and more time to spare with Not Your Mother’s 2-in-1 kids shampoo and conditioner. It gently cleanses to remove dirt and environmental pollutants from the scalp and hair, while delivering essential moisture to help unlock tangles and knots. The dermatologist-tested, tear-free formula is made with 98% naturally derived ingredients.

Quench your curls your way with this conditioner that seals in moisture, tames frizz and restores elasticity. Whether you use Curl Talk 3-in-1 Conditioner as a leave-in, rinse out or co-wash, your curls will be hydrated and more defined.

It’s less ouch and more wow with Not Your Mother’s KIDS 3-in-1 detangler spray that effortlessly detangles, conditions and tames frizz for silkier, smoother and happier hair. This dermatologist tested , tear-free formula is made with 98% naturally derived ingredients for a gentle experience that delivers real results.

Battling oily roots AND frizz in between wash days? Meet the ultimate style-saver for an instant root-to-tip refresh. Not Your Mothers Clean Freak 3-in-1 Dry Shampoo uses natural rice starches to absorb oil, and squalane and hyaluronic acid to condition for cleaner, smoother hair in one go.

Get unlimited styles with a single hair styling cream. Not Your Mother’s 3-in-1 Styling Cream does it all as a blow dry primer, air dry cream and smoothing styler. This anti-frizz formula hydrates, smooths flyaways, and protects from heat and UV rays for softer, smoother, touchable hair no matter your style.

Effortlessly create slicked back styles with Not Your Mother’s 3-in-1 Hair Wax Stick. This hydrating, long-lasting, no-flake hair styling wax stick is formulated with skincare-inspired ingredients like Argan Oil, Squalane and Raspberry Oil for a formula that glides on to effortlessly tame flyaways, lock in style and provide UV hair protection.

Is that you curls? Not Your Mother’s Curl Talk Activating Mousse is every curl girl’s go-to for achieving that perfect balance of having defined curls with a light and touchable hold. Plus, this hair mousse provides long lasting protection against humidity will have your curly hair thriving in any environment you put them in.

Enhance the health of your curls with Not Your Mother’s Curl Talk Bond Building Conditioner, a silicone-free conditioner that gives you deep hydration and moisture retention while delivering bond repair power for less breakage, fewer split ends, and controlled frizz. You know what that means: curls with more definition, shine and strength.

Your curls are about to make their comeback with Not Your Mother’s Curl Talk Bond Building Mask, a long-lasting, silicone-free hair mask that helps to deliver even damaged curls to their most vibrant state. It seals in essential moisture to add strength and defend against breakage so you can see, and feel, visibly shinier, softer, healthier curls.

Keep your curls healthy with Not Your Mother’s Curl Talk Bond Building Shampoo, a silicone-free shampoo that gives you a gentle cleanse while delivering bond repair power to help strengthen your strands from root to tip. Ready for less breakage, less frizz and more curl definition?

Hello, healthy hair. Not Your Mother’s Way to Grow Long & Strong Conditioner moisturizes and hydrates from root to tip without ever weighing it down. Plus, it helps to combat unwanted frizz for locks that look and feel smoother.

Come for the gentle cleanse, stay for the bounce and definition with Curl Talk Curl Care Shampoo. This shampoo never strips and always hydrates  leaving your curls softer and more defined with every wash.

Performance meets purity for zero compromises — only defined curls with every cleanse. Naturals Curl Defining Tahitian Gardenia & Mango Butter Shampoo is consciously formulated with 98% naturally derived ingredients to gently cleanse while enhancing curls and taming frizz with a rich lather.