Best Sellers

Embrace your dark side with Not Your Mother’s Clean Freak Dark Hair Dry Shampoo. The aluminum-free dry shampoo extends your style by instantly absorbing excess oil for that freshly washed look and feel, while its hint of color complements dark hair tones so it blends in effortlessly.

This tinted, non-aerosol dry shampoo effortlessly blends into any shade of dark hair to instantly absorb oil for a refresh that leaves locks soft and clean. Clean Freak Dark Dry Shampoo Powder keeps absorbing oil after you apply too, for even longer-lasting freshness.

Not Your Mother's Curl Talk Defining Cream is a lightweight styling cream formulated with the Rice Curl Complex, a blend of rice extract, keratin amino acids, and enzymes, that maximizes curl definition, seals in moisture, and controls frizz for all curl types from 2A to 4C. It contains protein and delivers a citrus-jasmine scent. Safe for natural and color-treated hair. Sulfate-free, silicone-free, paraben-free, drying alcohol-free.

Not Your Mother’s Kinky Moves™ Curl Defining Hair Cream works to bring out the beauty of your natural curls by instantly adding moisture and definition to reveal hair that’s at its best. We never mess with a good thing, we enhance it.

Curls that “wow”? Not Your Mother’s KIDS Curly Care Curl Defining Cream is made for just that. It’ll leave curls softer to the touch while fighting frizz and locking in moisture, with a gentle, tear-free formula created with kids in mind.

Curl definition you want in the easy, lightweight application you need. Curl Talk Defining Spray Gel defies logic by effortlessly building definition, adding volume, and controlling frizz without ever adding weight to waves and curls. Light on curls, strong on definition, big on bounce.

Make curls so easy to comb through with Not Your Mother’s KIDS Curly Care Detangler Spray. It hydrates and keeps frizz at bay for curls that are shinier and smoother, with a dermatology-tested, tear-free formula made just for kids. Tear-free curl care? You got it.

Add instant, buildable texture to dry hair for lived-in waves that work their way from the sand to city streets. Not Your Mother’s Beach Babe Texturizing Dry Finish Spray has a lightweight hold to deliver long-lasting, effortless beachy definition with a matte—never crunchy or sticky—finish.

Refresh hair instantly with Not Your Mother’s Beach Babe Dry Shampoo. The aluminum-free formula delivers instant oil absorption for that care-free, tousled look that will leave your locks feeling soft and clean as freshly washed with a toasted coconut scent in a matter of minutes. No water necessary, no white residue, no powdery buildup and no time wasted—ever.

Refresh hair instantly with Not Your Mother’s Plump for Joy Dry Shampoo. The aluminum-free formula delivers instant oil absorption for reviving lifeless locks leaving them feeling soft and clean as freshly washed with an orange mango scent in a matter of minutes. No water necessary, no white residue, no powdery buildup and no time wasted—ever.

Skip the wash and extend your style with this staple. Not Your Mother's Clean Freak Dry Shampoo Powder absorbs excess oil without leaving any visible residue, while the mess-free pump application leaves you with only instantly cleaner, softer hair.

Not Your Mother's Curl Talk Fragrance & Protein Free Activating Mousse is a lightweight curl mousse that delivers soft, touchable definition, shine, and all-day humidity frizz protection without added protein or fragrance. Safe for protein-sensitive hair and fragrance-sensitive scalps. Curly Girl Method approved. Works for all curl and wave types from 2A to 4C, including color-treated hair. Silicone-free, drying alcohol-free, paraben-free, dye-free. Unscented.

You asked, we answered with Not Your Mother’s Curl Talk Fragrance Free & Protein Free Defining Cream. Created for sensitive curls, this curl defining hair cream seals in moisture and controls frizz, while giving maximum definition to enhance your natural curls with a flake-free, flexible firm hold.

Not Your Mother's Curl Talk Fragrance & Protein Free Sculpting Gel is a firm-hold curl gel that sculpts and defines curls with a scunchable cast, dries firm for frizz control, then scrunch out the crunch for soft, touchable curls. Formulated with VP/VA Copolymer and PVP for long-lasting hold without flaking. Contains no fragrance, no protein, no silicones, and no drying alcohols. Curly Girl Method approved. Safe for all curl types (2A–4C), protein-sensitive hair, and color-treated hair. Unscented.

Dry, frizzy curls, drink up. Curl Talk Frizz Control Moisturizing Lotion is light enough to penetrate the hair’s cuticle and rich enough to meet all your moisture needs. Control frizz, fight humidity, and seal split ends without the weight or grease so you can swap frizz for soft, defined curls.