Best Sellers

The Not Your Mother's moisture rich curl defining gel custard extends the length of your curls, while fighting frizz and adding shine for maximum definition and bounce. All of this in a long-lasting firm, flake-free hold.

Get the lasting lift you've been looking for with Not Your Mother’s volumizing hairspray. Its maximum-hold and long-lasting humidity resistance make it the ultimate final touch for maintaining volume and style. It’s also fast-drying and flake free, so it does its job without ever getting in the way.

We’re turning up the volume—on your hair. Not Your Mother’s She’s a Tease® Volumizing Hairspray turns flat hair on its head by adding maximum lift for immediate impact. Add some extra oomph for a night out, or extend a recent blowout, either way, this hair volumizer brings body wherever it goes.

Heat can’t kill your vibe. Not Your Mother’s 450-degree heat and UV protectant spray works on wet and dry hair to defend against damage from hot tools and the environment. It doesn’t matter if you’re starting a fresh style or reviving one because this lightweight, non-sticky heat protection spray has your hair covered.

This weightless, on-demand frizz fix shields hair from humidity to keep it smooth all day. All Eyes On Me Instant De-Frizz Spray is ultra-fine to instantly smooth and shine without weight. From final touches and touch-ups, to between washes, forgetting frizz has never been so easy.

Hit freeze on your favorite styles with an extra strong hold that hydrates and controls frizz for healthy definition that lasts. Curl Talk Lasting Definition Flash Freeze Gel will leave you with touchable, crunch-free curls that stay locked in all day long.

Do you have high expectations for your conditioner? Good, because Not Your Mother’s Curl Talk Leave-In Conditioner is every curl girl’s dream. This wash day staple conditions, boosts your curl’s softness, makes combing through curls easy as ever, and protects from heat—all you have to do is spray.

Strong is the new healthy. Not Your Mother’s Way to Grow Long & Strong Leave-In Conditioner leaves hair stronger with less breakage and is a master at detangling.

Whether you’re traveling, sampling, or staying stocked with back ups for your car or bag, our Curl Talk To-Go Mini Styling Kit is a styling savior with three travel-sized curl enhancing hair products from our most-loved collection: Frizz Control Sculpting Gel, Curl Activating Mousse, Curl Defining Cream.

Give their curls a boost of hydration with Not Your Mother’s KIDS Curly Care Moisturizing Conditioner, a gentle, tear-free formula that delivers lightweight hydration while enhancing and defining the natural shape of curls. They’ll look forward to wash days, you’ll look forward to bouncier, healthier hair.

Free of fragrance and full of moisture, Kids Daily Care Moisturizing Fragrance-Free Conditioner has a tear-free formula made with aloe vera to seal in moisture, soften and detangle for silkier hair that’s easier to manage. This fragrance-free conditioner was designed for extra-gentle kid care.

Goodbye tangles, so long fragrance. Kids Daily Care Moisturizing Fragrance-Free Detangler’s tear-free, aloe vera formula effortlessly detangles for a painless way to softer, shinier, silkier, easier-to-comb-through hair. This fragrance-free clean was designed for extra-gentle kid care.

Moisturize their little locks with gentle, scent-free suds. Kids Daily Care Moisturizing Fragrance-Free Shampoo is a tear-free formula made with aloe vera, so it never strips as it deeply cleanses to leave hair softer and shinier. This fragrance-free shampoo was designed for extra-gentle kid care.

Make wash days worry-free with Not Your Mother’s KIDS Curly Care Moisturizing Shampoo. The gentle, tear-free formula is created for kids, working to cleanse and refresh without stripping hair of moisture, leaving behind shinier, more manageable curls.