Best Sellers

Set your hair’s style up for success with Not Your Mother’s medium-hold, Volumizing Mousse. As it adds instant body and shine from root to tip, this multi-tasking, weightless formula makes for touchable locks that are never sticky or crunchy while added heat protection means you can get straight to styling.

Skip the wash, and enjoy the refresh with Not Your Mother’s Clean Freak Refreshing Dry Shampoo. The aluminum-free formula delivers instant oil absorption for a refresh that will leave your locks feeling soft and clean as freshly washed with a citrus scent in a matter of minutes. No water necessary, no white residue, no powdery buildup and no time wasted—ever.

Performance meets purity for zero compromises — only restored strands after every condition. Naturals Protect & Nourish Conditioner is consciously formulated with 98% naturally derived ingredients to bring dry, damaged hair back from the brink. Infused with a restorative blend of Royal Honey & Kalahari Melon, this extra gentle formula delivers moisture-binding hydration to revive dry or damaged locks, helping to protect against future breakage.

Performance meets purity for zero compromises — only restored strands after every cleanse. Naturals Protect & Nourish Shampoo is consciously formulated with 98% naturally derived ingredients to bring dry, damaged hair back from the brink. Infused with a restorative blend of Royal Honey & Kalahari Melon, this extra gentle formula locks in moisture while cleansing to revive dry, damaged strands, help protect from future breakage, and deliver an instant shine.

Maintain brighter, stronger, softer lightened tones with Not Your Mother's Blonde Moment Tone & Repair Purple Conditioner. This dual action purple conditioner gently tones and maintains brass-free hair with pastel violet pigments while Bonding Technology repairs and strengthens. All you're left with is visibly vibrant, stronger hair on the regular.

Wash your way to brighter & stronger lightened toned locks with Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo. This dual action purple shampoo packs intense toning power with bond repairing benefits and added hydration to keep your lightened tones cooler & stronger.

Your curls work hard for you. So, give them a boost they’ll be grateful for with Not Your Mother’s Curl Talk Refreshing Curl Foam. This lightweight anti frizz styling foam redefines your curls, creating a flexible hold for a long-lasting shape that never hinders your hair’s natural movement.

Can you guess what’s firm, flexible and flake-free? It’s your curly hair, after styling with Not Your Mother’s Curl Talk Frizz Control Sculpting Gel. Now you can enjoy the best of both worlds: highly defined curls that still have their natural movement. It’s a beautiful thing.

Not Your Mother's Beach Babe Texturizing Sea Salt Spray creates tousled, textured beach waves with natural-looking separation, body, and a matte finish on wet or dry hair. Formulated with Dead Sea salt and kelp extract (Macrocystis Pyrifera) for texture and wave formation, plus sunflower seed extract for UV protection against daily sun damage. Lightweight, non-crunchy finish suitable for all hair types including fine, straight, wavy, and color-treated hair. Tropical vanilla coconut scent.

Let’s breathe some life into that hair. Your first step: Way to Grow Long & Strong  Shampoo. It’s a gentle shampoo that leaves your locks softer, shinier and feeling healthier.

Refresh hair instantly with Not Your Mother’s Clean Freak Tapioca Dry Shampoo. The aluminum-free formula delivers instant oil absorption for a refresh that will leave your locks feeling soft and clean as freshly washed with a warm sugar scent in a matter of minutes. No water necessary, no white residue, no powdery buildup and no time wasted—ever.

Beach Babe Dry Shampoo Powder effortlessly blends in to instantly absorb oil and add soft, touchable texture. It keeps absorbing oil after you apply too, for longer-lasting freshness. With no chalky residue and mess-free application, you’ll want this refresh to stay around.

Step into soft, tousled texture with Beach Babe Foam. Its ultra-light, no-salt added formula conditions as it styles, creating crunch-free, touchable waves with more shine and less frizz. And with UV defense and a light hold you can say goodbye to stiff styles and sun damage to hair.

This lightweight, long-lasting lift gives root-to-tip volume and thickness for a fine-to-full hair transformation. Plump for Joy Thickening Hair Lifter Spray multi-tasks, adding softness, shine and heat protection–without weight or stickiness–to leave you with thicker, fuller hair.

Performance meets purity for zero compromises — only balanced, healthy hair with every condition. Naturals Ultimate Nutrition Conditioner is consciously formulated with 98% naturally derived ingredients to replenish hair on the daily. Fortified with an antioxidant-rich blend of Matcha Green Tea & Apple Blossom, this extra gentle formula restores hair with nutrient-rich moisture to help protect hair from daily aggressors. Plus, its lightweight moisture easily detangles to instantly soften, smooth, and enhance shine.